Design your way

If you have spent years working in design agencies, you may have reached a point where you want to take the next step and launch your own business. Moving away from an employed role can feel like a scary decision, but with careful planning, you can ensure it is the right choice for you. Many creative people reach a point in their careers where they would like to gain more control over how they work and the types of jobs they work on. This realisation often drives people to launch their own businesses and put their many years of experience to use by building up their own design agencies. If you are planning to take the leap and go it alone, you may be wondering how you can ensure your business will stand out from the many other design companies already out there. Take a look at the following tips to ensure your business does not get lost in the crowd:

Find Your Niche

Offering the same services as every other design business will make it almost impossible for your design agency to stand out from the crowd. So, you may find it helpful to establish a niche for your business from the start. Specialising in a specific area of design or focusing your attention on clients in a particular industry are excellent ways to bring more business your way. While this approach may seem like it will limit your opportunities to attract clients, it can actually have the opposite effect. Having a specialism can help your business appeal to potential clients, especially those looking for a tailor-made design solution.

Create a Distinctive Workspace

If you plan to have clients visit you at your offices, designing a distinctive workplace is a great way to stand out. Having a workplace that reflects your creativity and captures your brand’s unique personality is an excellent way to ensure your business is memorable.

Playing around with colour is one way to create a distinctive workplace, but you may also choose to experiment with an alternative design. Creating an industrial look for your office space can be really visually effective. So, using concrete and making bespoke furniture from Box Section Steel will help to create an industrial-style space that is sure to impress your clients and help your business stick in their minds.

Design an Irresistible Offer

Developing an irresistible offer for your clients is another excellent way to make your design agency stand out. Using your experience working at an agency and thinking carefully about what your clients want most from design services is an excellent starting point. It is vital to develop an offer that perfectly matches what clients are looking for and provides them with the best return on their investment. However, it is also crucial to consider how you plan to work with clients. Offering a rolling contract for a package of design services could be an especially helpful way for you to secure clients and stand out from competing agencies.

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