The world is faster and faster and we see this because of the fast improvement in technology. In order to keep up with the changing needs and trends that our world has brands have to reinvent themselves in order to survive.
Samsung is one of the biggest electronic producers in the world. The Samsung Logo appears on millions of devices and is recognized in the entire world. Even though it was launched a century ago it is quite obvious that probably they didn’t think so big when they first started so let’s discover more about them.
Samsung
In Korean, the word Samsung translates as “three stars” and the name was picked by its founder Lee Byung-Chul. At the beginning of the company, the idea was that one day it is going to become so powerful, that is going to be strong and everlasting like all the stars that we can see in the night on the skies.
But why is three the lucky number, what does it have to do with its success? The Samsung Logo has its secret in the Korean language because the number three is used as a symbol that shows something big and powerful.
Samsung is a big South Korean multinational corporation that has its headquarters in Seoul, also known as the Samsung Town. It was created in 1938 by Lee Byung-Chul as a trading company. In present days Samsung is one of the largest electronic device manufacturers.
The Samsung logo
The Samsung Logo is a basic logotype together with the shape and both offer a simple and recognizable logo. The base is an elliptical blue oval that is a bit slanted in order to make the oval’s right side higher compared with the left. Within the oval, we can find a wordmark that says “Samsung”.
The lettering is positioned in the top of the first S and the bottom of the G intersect together with the edge of its oval.
Colors of the Samsung Logo
The use of blue color in the Samsung logo represents reliability and commitment and the white color stands for purity and elegance. So, we can say that they did some great choices for their Samsung Logo.
Font
The font is a basic Helvetica Black that can be seen on the basis of the logo and is written in white. Still, the crossbar of the A has been removed because it adds some visual focal point on the otherwise simple logo.
Inspiration
The Samsung logo might look simple but each design element has been carefully planned. The ellipse was actually added in order to give the logo a more international air. Also, the removing of the crossbar in the A is a move that was intended to look more dynamic and to show the innovation of the company and what they are striving for in the future.
They also decided to keep in the Samsung name the small part of the S and G open in order to show open-mindedness.
The Samsung logo Meaning
If you are wondering what Samsung means well first of all you need to know that it got its name from the Korean language that means three stars. The word three stands for something big and powerful so the first version of the Samsung Logo had three stars in it.
The elliptical shape of the Samsung Logo also shows the world that is moving in space showing the fact that we are changing and bringing innovations. This is how Samsung reflects its core values.
Also, if you check closer the logo you will see that the S and G letter go out of the oval in order to connect the interior with the exterior. The idea behind this Samsung meaning is that they are trying to find a balance between the world and be of service to society.
If we check, even more, the blue color used shows trust and reliability that Samsung was to fulfil always in their service and products.
Samsung logo history and evolution
If we check the Samsung Logo history, we will find that the brand was created in 1938 and the logo actually appeared in 1958. The first logo had 3 stars, 3 stripes and some plants that went all together in a circle shape. The stars were connected with the Samsung name and the plants focused on their agricultural origins.
1969
In 1969 the founder created Samsung-Sanyo Electronics. The first product that they did was a black and white television and the company went for a rebrand so they show the new direction they are heading to.
They went for a rectangular box in order to show that they wanted to dominate the television market which now can be seen in the corporate identity as well.
1985
By 1985 Samsung managed to launch that year the SC-1000 a mobile unit that could be used in-car. This moment marked a new chapter for the company and also the Samsung Logo.
Their designers searched for a simpler idea removing the outside circle and chancing it for the three stars there were made of a diamond shape. So, what they did was basically to go to a more technical-oriented identity.
1993
Samsung decided to bring a new corporate identity because they were celebrating 55 years of activity. The new blue Samsung logo has become one of the most popular logos in the electronics market. It features the company’s name is a basic oval shape.
2005
After more than two decades the logo is changed again and they eliminate the blue ellipse and focus just on the wordmark. The Samsung Logo really went for a more simple and modern approach and it looks like they did a great job with their choice.
In conclusion, the Samsung Logo has had a great history and it is really interesting to see how it evolved in time. We can be just curious about what the future will bring from them in terms of technology and also their brand identity.
If you enjoyed reading this article on the Samsung logo, you should read these as well:
- The Amazon logo: Its meaning and the history behind it
- The Pepsi Logo: The old, the new, its meaning and history
- The Disney logo: All there is to know about the Walt Disney brand
The post The Samsung logo: How the brand evolved over the years appeared first on Design your way.
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