Design your way

Monday, July 1, 2013

Marketing for a startup or small company can be difficult. Because people don’t know who you are, you often find that you have a lot of information that you feel you need to tell them the first time they visit your landing page. There’s a pressure to tell them all about your company, your product, what it does, how it works and it benefits them. The downside to all of this, of course, is that it can lead to a very cluttered, messy and disjointed landing page which can lead to visitors being overwhelmed and confused and, ultimately, will cause them to leave.

But it doesn’t have to be that way. Many startups and small businesses place a huge focus on design, simplicity and clarity. A clean, minimalist and simple landing page can still help you to get your message across – but much more succinctly, and in a format that’s less likely to turn visitors away by being over-the-top and cluttered.

To help give you some inspiration, we’ve created a roundup of 30 beautifully designed landing pages that all do a great job of removing clutter. Most of these examples are from startups, but some are from larger businesses that do a particularly good job of using whitespace to create a distraction-free experience. In each case, their focus on design has resulted in a much cleaner, more elegant user experience that helps to tell their story effectively.

Segment.io

Tyba

Blimp

Dryrun

Minimalytics

Square

Canopy

Supergram

KISSmetrics

Swipe

Shake Time

LaunchRock

Pokke

iPhone 5

Tumblr

Hiro

Google Glass

Postpone

Pivot

Dropbox

Bidvoy

HumanAPI

Simple

FeedbackLoop

Bidsketch

Little Printer

Intercom

Trello

mist.io

Boxee

Have you found any examples of creative, interesting and simple landing pages? We’d love to hear about them in the comments.

Author bio

Dan writes for gift ideas experts The Handpicked Collection, who specialise in gifts for her. In his spare time, he studies graphic & web design and aims to get better at Photoshop.