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More often than not, humorous food advertisements are more striking like the types that will garner more than a chuckle.

These types of clever ads do much more than connecting with their viewers, but also get them to think about the brand positively and get them talking and sharing the brand too.

Skilled designers and graphic artists collaborate to make food look appetizing and attractive. They are experts in the food industry and know that aesthetics plays a vital role in branding.

Consumers are always looking for food that is healthy, refreshing, exciting, huge, delicious and at a good price.

Food can only be advertised in an effective way when it combines some or all of the above traits. We look at some of the best food advertisements that have hit the nail on the head.

Impressive food advertisements

McDonald’s

You either love or hate McDonald’s, but one thing is certain whether you support them or not, they know how to create effective food advertisement campaigns. The iconic M is one of the best advertisements for food throughout the day and night. The M that shines bright and high in the night sky certainly reminds you that there is a Big Mac waiting to curb the hunger.

JWT

The clever way the JWT Hong Kong reminds you not to throw you can around with the design of the can is brilliant. While you drink you cannot help to notice the anti-pollution campaign on top of the lid.

Pizza Hut

Pizza Hut certainly got the attention of millions of viewers by creating their pizza commercial featuring Donald and Ivana Trump. The pair is in a classy mansion dressed to the teeth and open a pizza hut box with the filled crust. Trump asking about “something so wrong that feels so right” is excellent and fitting.

The Lazy Farmer

The Lazy Farmer foods take the concept of farmers that are hard workers and turn it around in their ad campaign that farmers allow their food to dry naturally as it takes so long to pack. The dried foods concept works well as a creative food ad with the farmer snoozing when packing fruits.

Soylent’s “Use Less. Do More.”

The Soylent network advertisements are quirky and fun by saying you can do more when you use fewer resources. In the ad campaign, they tell you to stop eating which take up resources like energy and drink your food instead, which is to promote their Soylent.

Artizone

To emphasize that it delivers, Artizone uses a chicken to how it is legging out of the store with fast movement and energy.

Kfc

Food advertisements from KFC have always relied on bringing people together, which is true and solving crises as well. In Asia, the franchise has gone a step further to suggest it is possible to end wars with KFC.

Coke

While it might sound easy to advertise coke, the opposite is often true, as these brand have gone above and beyond already and literally have to pull a rabbit out of a hat to do something ground-breaking.

One of the marketing and advertising industry’s best methods ever is to place names on the coke cans and bottles.

French supermarket

To bring attention to food waste, Intermache, the French supermarket chain, do food advertisement with a difference. Instead of making food look healthy or interesting, they took a twist to their ds and made their vegetables and fruits in different shapes.

Chipotle

One of the best food advertisements that remains with you, including the music of Willie Nelson and good storytelling is the Back to Start ad by Chipotle. The healthy food commercials feature sustainable farming methods which are used in the burritos in a quirky animation.

Heinz Sauce

Tomato ketchup is certainly not a healthy food ad, but the Heinz ad states that without their famous tomato sauce your French fries and steak will be tasting like cardboard.

Panda Express

That family and food go hand in hand is clear and that even the advertising world love using it. Panda Express created a two-minute video with a tagline that says, “WHERE GOOD FORTUNE SMILES”. It is about a girl passing fortune cookies around throughout her community to spread joy.

Fanta Strawberry

Good network advertisements that are well executed and memorable is like the one from Fanta with an extreme close-up stating that Fanta Strawberry will leave a tongue like a strawberry.

Burger King

The chicken that can’t say no. that is how we saw the subservient chicken in 2004 and while it appears silly, it has been enough to make a comeback a decade later. If it was a less established food chain, it probably would not have worked but this chicken is synonymous with Burger King as it is odd and funny.

Wendy’s: Where’s the Beef? (1984)

Food advertisements that aim at targeting or attacking competitors always win too like Wendy’s burger ad “where’s the beef”? it is a direct attack on competitors to let them know there is too little beef in their burgers. It is a popular catchphrase and Wendy’s use it perfectly without overdoing it.

KFC: “FCK” (2018)

Few chains or businesses would be able to overcome a major add blunder than that of KFC. In 2018 the company ad campaign had a little or big depends on how you look at it, a blunder by swopping the words around to FCK. KFC apologized and bounced back from the bad press with humor, class, and humility.

Taco Bell

One of the most innovative and interesting ad methods is that of Taco Bell. This campaign allowed individuals to use the taco-mask filter as their face to people on their network. It was just when Snapchat filters were coming out and surprisingly have 224 million users using the Taco Bell filter to send to their friends.

Applebee’s food advertisements

When Applebee’s looked at a new way to promote their business, they use one of the most popular social media platforms. They used fantographer which integrates with Instagram. The campaign encouraged people to take images of themselves while dining and post to Instagram.

If you enjoyed reading this article about food advertisements, you should read these as well:

• Car Ads: 70 Creative And Clever Print Advertisements
• Print Advertisements: 41 Creative Print Ads You Should See
• Levi’s Stylish Print Advertisements – 59 Prints

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