If you want your online business to be successful, thenyou must make your website easily accessible and widely visible. This is especially important when your primary source of revenue comes from advertisements published on your website, or products/services sold on the same.
If you are unhappy with the kind of traction your website is generating today, then you can benefit from the following 5 tips on improving a website’s presence:
- Make it mobile-friendly
Since smartphones have become ubiquitous today, more Internet users go online on their smartphones than other devices such as laptops or computers. This has had a huge impact on how the websites are ranked on the search engines.
For instance, Google updated its search engine algorithm to make it more“Mobile-Friendly” and it’s believed to have impacted over 40% Of Fortune 500 websites. Now websites that aren’t optimized for mobile devices are provided with lower ranks than those who are.
Optimizing your website for small-screen devices viz. mobiles and tablets will not only improve your search engine rankings but also help the customers to access the content easily.
- Publish fresh content on a regular basis
One of the biggest mistakes that business owners make is to forget about their website after publishinga certain number of blogs. They believe that a hundred blogs or so are enough to keep the website visible in the blogosphere. However, that’s not true.
Google loves fresh content. Thus, websites that are updated frequently are more likely to retain or even improve their rankings compared to those that are updated only occasionally. In fact, the following takes place on the Internet in just one minute:
- 347 new WordPress blogs published
- 70 domains registered
- 571 websites created
That’s how your competition increases per minute. More than that, that’s how your ranking can take a hit if you don’t keep up with the online space that’s ever-expanding and making what’s fresh now, “not so fresh” quickly.
- Use VPN for marketing
A VPN service can greatly improve your website’s presence on the Internet. However, what is it really?
VPN or Virtual Private Network is a web service that allows you to mask your IP address which is why you can easily access blocked content online. For instance, you can watch the American Netflix if it’s blocked in your region. You can also watch BBC which is only available for the UK viewers.
Although VPN is often used to access geo-restricted content and surf the Internet under anonymity, it’s readily used by marketers to promote their websites.
With a good VPN service, you increase your website visibility by:
- Unblocking your competitor’s websites that are otherwise restricted in your region and learn from them.
- Preventing your IP from getting banned when performing competitor analysis i.e. visiting their websites, blogs, etc. frequently.
- Researching about the customers in different geographic regions.
- Ensure that it’s user-friendly andvisually appealing
A good website not only has quality content, its presentation of the same is top-notch as well. In other words, your website should look premium in appearance as well in terms of user experience (UX). After all, a good design isn’t just for aesthetic reasons.
There are various ways to make your website more appealing and professional, such as:
- Creating anattractive website logo and using it at all the appropriate places- home page, eBooks, newsletters, icon in the browser address bar, etc.
- Purchasing a premium theme that’s appropriate for the website
- Learning the basics of fonts, colors, etc. and applying this information on the website through the use of a creative combination
- Reducing the number of ads that are displayed so that they don’t become a distraction. Also, picking the right spots for the ads so that the main content isn’t overshadowed
- Use SEO
Search Engine Optimization is extremely important for online visibility. This is because it alone attracts the majority of your organic traffic through popular search engines such as Google, Yahoo, and Bing.
Although SEO is powerful and almost indispensable, it’s rules changefrequently. Thus, you must keep yourself up to date and make appropriate changes in your website so that it’s able to secure the best ranking on the SERPs (Search Engine Results Pages).
The following are some of the things to keep in mind regarding SEO in 2018:
Loading Time
Your website should offer smooth navigation and shorter load time. Besides, the average attention span of your visitor is 8 seconds. So, if your website takes longer than that to load, chances are that they would switch the tab before that.
You should also minify your CSS and JS files, and optimize the images which can greatly impact the overhead when used in high-resolution.
Optimized Content
- Make sure that your content is free of fluff and flows smoothly.
- Include as many images as you can. Use only high-def images.
- Try to break down the post into smaller sections for easy reading.
- Use appropriate keywords. However, prevent excessive usage as that can dilute the content and make it look “spammy”.
- Add quality internal links and outbound links.
User Experience
Users should be able to use your website as easily as possible and find the content they are looking for without a hassle. In that regard, take note of the following:
- Incorporate a site search feature
- Categorize your posts with tags
- Use bullet points to highlight important details
- Make it mobile-friendly and responsive
- Ensure that the style and tone are consistent on all pages
Conclusion
Gone are the days when all you needed to do was launch a website and visitors came on their own. Today, the competition has gone through the roof as millions of websites are vying for the top spots in the SERPs. Thus, website visibility requires continuous efforts from your end. In that regard, the tips above should help. Good luck!
The post Top 5 Tips to Improve Your Website’s Presence appeared first on Design your way.
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