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No matter what we think, the advertising industry has been increasing in the last decades. Big brands have always known how to position themselves in the market, and PepsiCo Inc is one of them. Their marketing strategy has brought a lot of creative energy, and their Pepsi ads’ ideas are well made.

PepsiCo Inc is a beverages and snacks company that has a worldwide reach. It started back in 1898 in a pharmacy. Today it is a giant that probably nobody would have expected it to turn into. It activates in more than 200 countries, and one of their popular beverages is Pepsi.

This is the reason why it is one of the adversaries of the well-known Coca-Cola. We decided to have a look at the Pepsi ads that did over the years. So, here is a list with some that consider being well made.

Pepsi ads and commercials

Okurrr | Pepsi

This advertisement starts in a retro set. A waitress asks the customer if “Is Pepsi okay?” and then we get some funny accents around that line. Everyone inside the restaurant tries to imitate the “other” call that we can hear. Even the pigeons outside start to mimic this strange sound.

Classic Michael Jackson Pepsi Commercial

The famous Pepsi advertisement done with Michael Jackson is one that performed well. This video also brings Carlton from The Fresh Prince of Bel-Air dancing together with MJ and the rest of the Jackson 5. Doing the shoot was not as fun because a lot of work was needed. Michael got his hair on fire, and the singer had third-degree burns.

Pepsi TV Commercial, ‘Standup’ Featuring John Leguizamo

We all know the comedian John Leguizamo. In this Pepsi marketing move, we can see him going to the stage. Questions can be heard about how excellent his skills are. When he heard that, he stops and opens a Pepsi can. Walks on the scene and gives an outstanding performance!

Pepsi: Cindy Crawford, 1992

This is one of the classic Pepsi ads that has a nice story. Ten thousand young boys and girls get the attention of Cindy Crawford when she is in a rural town for a can of Pepsi. Creating a great add like this for sure took a lot of effort and energy.

Pepsi TV Commercial, ‘The Touchdown Slide: Part 2’ Song by DJ Casper

When a man opens, Pepsi can things start to get funky! He transforms into a cartoon version and gets in a world where cartoons and real-life NFL football collide with each other. Pepsi features different teams like San Francisco, Los Angeles Chargers that are together celebrating on the field.

Pepsi With Food

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Pepsi ads’ ideas like this one deserve popularity. In Saudi Arabia, people are very found in their culture. The concept of Pepsi with food is to try to mix Saudi Arabian Music with Saud Arabian local food to get a popular fast way. This, for sure, can fit the digital media channels as it looks so great.

Britney Spears, 2001

When you get starts in your marketing campaigns, you should expect a lot of buzzes. The 2001 Pepsi ads that feature Britney Spears are well-made. The golden age of Pepsi can be considered in the early 2000s.

Pepsi TV Commercial, ‘Summergram: Pool All Day’

As people grab their Pepsi bottles at the poolside, we can see how the label contains the words “Pool Day All Day.” It comes together with an image of an inflatable unicorn that peels off. It’s a funny Pepsi advertisement, that is great.

Memory Exchange

One of the Pepsi Ads that brought a lot of attention to it is this one. It is inspired by the Champions League, one of the biggest interclub soccer championships in the world. Pepsi brought football tickets collectors and asked them to exchange the most valued ones for the Champions League finals ticket. Some said yes and some no.

Pepsi TV Commercial, ‘The Last Can Standing’ Ft. Lionel Messi

Pepsi ads are known for bringing a lot of public persons in their story. As you might already know, this one features Lionel Messi. In a remote gas station without anything to see for miles, Lionel Messi, together with Mohamed Salad do a duel for their last can of Pepsi.

It’s a friendly game where each one shows their athletic capabilities and elite talent. They both try to perform a trick shot that can’t be matched. The two phenoms continue to go head-to-head after the difficulty of their shots gets big. What happens is that the gas station attendant opens the last can of Pepsi in front of them.

Luckily a Pepsi delivery truck arrives, and they take a big break.

Cindy Crawford, 1991

Even though the Cindy Crawford commercial is quite old, it still is an excellent example of what great Pepsi ads can achieve.

Pepsi TV Commercial, ‘We Belong Together’ Song by Pat Benatar

This woman cracks open a Pepsi at a barbecue and instantly gets the attention of the cheeseburger on the table. The woman enjoys both the Pepsi can and the cheeseburger in a state of bliss together with the Pay Benatar’s “We Belong” song.

Pepsi: Crystal Pepsi Returns, 2015

Pepsi ads show that brands can sometimes also make a lot of fun of themselves. One of their recent ads is a surprise to many. In this add, the action shows the discovering of a dark floor in the Pepsi building. It shows work being done around the famous flop, Pepsi Crystal.

Let’s Get Together

Smartphones take us away sometimes from our family or friends. So, the Pepsi marketing team came up with an excellent idea around this subject. It’s related to the Ramadan. They created a multi-screen mobile ad that turned the usual individual phone experience into a social experience.

What the Pepsi ads show is the story of 4 friends that leave their phones to enjoy the real world. The ad ends with an inspiring reality-check. This makes viewers realize they are not together.

David Bowie and Tina Turner, 1987

This one-minute Pepsi advertising strategy features some big names. Bowie plays the role of a scientist while Tina Turner gets printed in a 3D shape. After that, they dance around the Pepsi signs and have a lot of fun.

Pepsi Zero Sugar TV Commercial, ‘Pizza: We Belong Together’ Song by Pat Benatar

When the Pepsi Zero Sugar gets cracked open at a pizza parlor, it receives the eye of a hot pizza. They look at each other, and the Pepsi drinker figures out what is going on. He stops the separation by enjoying the can and the pie together.

Beyonce Pepsi Commercial – Grown Woman (2013)

Another idea that Pepsi ads use a lot is superstars. Beyonce can be seen in this advertisement, and we like how she handles it.

Pepsi: Gladiator, 2004

Female gladiators that are singing a Queen song might sound reasonable. This is one of the best Pepsi ads that we have seen, and for sure, it’s going to be remembered by many of you.

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