Design Resource Box

Monday, September 17, 2012

A corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. In general, this amounts to a corporate title, logo, and supporting devices commonly assembled within a set of guidelines.

These guidelines tell you how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all manifestations of the brand. These guidelines are usually comprised into a package of tools called corporate identity manual.

Many companies have their own identity that runs through products. The trademark, logo and slogan will appear consistently on products, packaging and advertisements.

In this article you will see examples of such branding packages which I hope will inspire you in creating one for a client that you have.

Autentika Corporate Identity

Advance Nonwoven

Occasionally great ideas just rise up from the ground. In this case it literally did. Advance Nonwoven is the first company to create products from 100% organic and recyclable fibers.

ITI

ITI is a pioneer in automation technology, solving everyday challenges in all parts of life. With a clear strategic focus, ITI is making better life quality everywhere – in private life, corporate buildings, public space and healthcare. The brand communication we developed for ITI is built upon the business idea itself. Appearing different on every surface, the visual expression is a representation of life, freedom and possibilities. We established their core values and developed full visual identity program and slogan.

Goslingo

Ethnique

Amova

Mareiner Holz

Avivo Corporate Identity

Avivo is a team of creative technologist with commitment to innovation. Avivo understand how brands works and apply a strong design approach to translate clients ideas into eye catching logos and identities, engaging user interfaces or full scale powerful IT solutions with more impact. Through design and branding processes Avivo help clients to move from the static world into the world of digital interaction.

Cocoa Stuff Identity

Cocoa Stuff is software company which is developing and sell high-quality products for Apple’s iPhone and MAC. The new identity should support and communicate the “core values” of Cocoa Stuff: simplicity, elegance, beauty and high quality production.

Then Corporate Brand Identity

Then JSC. is a Marketing Agency that provides full services to help enterprises effectively approaching new Marketing channel Digital Marketing – by strategy consultancy, creative ideas, marketing plan, implementation and measurement.

FLEX creative

Savviva Corporate Identity

Savviva makes the busy lives of successful professionals easier by offering trustworthy, reliable and high quality lifestyle services and business support. Brand is built on the traditional Swiss values of quality, reliability and integrity and Belgian hospitality and art de vivre endowed with an international spirit. Savviva embrace diversity and the value of different cultures and mentalities.