A logo is not only used for marketing purposes. They also are an important visual element for consumers. In the car industry, each automobile has a unique logo and many of them had a lot of changes in time. Some logos are even connected with the history of a company in a surprising way.
The Lexus logo is a well-known one and people recognize it easily when they see it on one of the cars made by this brand. It is a luxury vehicle made by the Japanese giant Toyota Motor Corporation.
It was first introduced in the US and Canada in 1989 and it is one of the largest selling luxury car brands in America and Japan. Lexus is now available in more than 70 countries in the world.
How Did the Lexus Brand Begin?
Lexus can be considered a new company because it began in 1983 when Toyota decided to produce a luxury vehicle. After Honda launched its luxury Acura marque and Nissan it’s premium Infiniti brand Toyota had to do a move.
So, they created this luxury line and the first one was the LS400 sedan. This was the model that Lexus used to introduce itself in the United States and Canada in 1090. Today Lexus logo shows that this luxury brand really did a great job and it has a high market value.
The Lexus logo
The Lexus logo has some great artistic features together with simplicity. The best way to describe it is that this logo is an italicized ‘L’ enclosed in a round frame that usually comes with the name in caps.
Lexus symbol is one of the most remarkable compared with other car logos and the fact the sales are in constant increase makes us take some conclusions.
The Lexus Logo Design
The goal of the designers was to create a powerful and influential custom typeface. And they really succeeded. The entire design is a perfect match to decorative font and it makes the logo look elegant and futuristic at the same time.
Some changes have been made from its first design. Molly Designs together with Hunter Communications were assigned to create a badge in 1986 and two years later first adverts appeared at one of the biggest Auto Shows that was made in the US. Since that moment the Lexus logo really became one of the most memorable symbols in the car world.
Because it is so simple the Lexus logo comes with a steel grey color and it shows creativity and elegance. If you look closely you will see that the Lexus emblem is a bit curvy and has a nice smooth added to it.
The shape of the Lexus logo
If you look at the shape of the Lexus logo you will think that it is a simple design but don’t forget that it took the effort of two teams to get it done. The Lexus symbol has a stylized L together with an oval that is around it. The oval shape is in keeping with the main Toyota logo.
It is also similar to the Subaru logo because many people seem to find particular elements that look alike.
Font of the Lexus Logo
This car brand put a lot of focus on their font and they really did a great job with it. The Lexus typeface is complex and it uses silver like the emblem, the font uses very well negative spacing.
If you check it closely you will see that an arrow is being formed between the E’s three arms and X’s left side. It is meant to stand for the superior speed that you can reach when you are driving Lexus vehicles. It is also a great reminder that the company produces good luxury sports cars.
The font is associated with the Lexus brand and comes from the well-known Nobel font family.
Colors of the Lexus Logo
The Lexus logo is mostly shown in silver on the cars they make. On other media channels, the Lexus logo is done in black or in white and you will never see it appearing in other colors or altered in some way. Lastly, if we check the brand book, both the Lexus logo and its typeface will have the same color.
History
Not that many people will say that the Lexus logo is not a unique one. Due to its symbols, we can say it has a great vibe compared with other car badges. Although we are talking about a young company the story it has is still interested in.
All started with the name Alexis that was reduced to Lexis. Its badge has an oval shape that shows perfection and elegance, a thing that any luxury automaker wants to give to their cars. It is simple and it gets the attention but it also reflects the idea of stability and tradition.
The two teams that were assigned to do the logo has their first version featuring a letter L that was encased inside an oval theme of steel grey. Representatives of Toyota said that the logo was made due to a precise math formula and were the first autos that had a new logo on their body.
Changes and evolution
The brand started to go in the Western markets in 1989 and its logo didn’t go through many changes in those years. The only one that happened was the background oval.
However, this type of small design details can’t really be considered a true logo change and something bigger would have needed to happen in order to mention it.
How Did Lexus Get Its Name?
The Lexus meaning is quite simple. The advertising unit contacted the brand consultancy company called Lippincott & Margulies and they commissioned them to come up with a name for the car.
The first name that they came up with was actually not Lexus. What they did was to offer 219 possible names and Lexus was not even on the list. The preferred one at that time was Alexis that was reduced to Lexis and in the end, we got Lexus.
The popularity of the Lexus Logo
The Lexus logo is cool and modern and its journey through the years is an impressive one. Being a simple symbol that goes well with the power and style of the vehicles they make means that they really did a great job when they designed it.
We really have to appreciate the way it looks and chances are quite big that it will stay the same in the future as well.
In conclusion, the Lexus logo even though is coming from a recent brand that was launched in the automobile industry is a popular one and doesn’t stop to surprise us with its simplicity and elegance.
If you enjoyed reading this article about the Lexus logo, you should read these as well:
- The Adidas logo: What makes it so special
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- The Amazon logo: Its meaning and the history behind it
The post The powerful Lexus logo and what’s the meaning behind the symbol appeared first on Design your way.
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