Lamborghini is one of the most known fast cars in the world. It has great performance and it reaches amazing speeds. They also have a rich history and they have always been focused on customer satisfaction. Understanding its origins and also what is behind the Lamborghini logo is something that any car enthusiast should be curious about.
History of Lamborghini
The company was created by Ferruccio Lamborghini, a former Army man that was born in 1916. He liked to fix a lot of stuff sometimes even without having the proper tools or parts. Although he belonged to a farmer family, he didn’t want to follow this zone.
He liked more the mechanics and after he served in the World War II, Lamborghini noticed that many people needed agriculture tractors in Italy. So, in the next period, he established Lamborghini Trattoria making tractors using military vehicle engines and differentials.
His business boomed and soon he was wealthy enough that he could buy his own luxury cars. This started to bring the interest of Lamborghini into car mechanics so by early 1950s he had his own fleet of fast cars with different Lancia models and even a Mercedes 300SL.
The Lamborghini logo
The Lamborghini logo is famous for his bull scene that goes on the black shield together with the golden title “Lamborghini“. The bull shows off the Lamborghini sports car power.
When Ferruccio was introduced to the Lamborghini logo and he decided to show it to the world some controversy was caused and he also faced criticism. This is because there were a lot of similarities between them and their rival company, Ferrari.
The Lamborghini logo meaning
The Lamborghini logo shows us a bull that is the zodiac sign of the founder. He had a big interest in Spanish bullfighting that can be also shown in the logo. Bullfighting is the main part of Lamborghini’s style.
Lamborghini symbol is very popular even today and even though they were accused at the beginning of the similarity of the Ferrari logo it was still not considered to be an accident from Ferruccio that was very competitive with Ferrari.
The shape of the Lamborghini Symbol
The shape of the Lamborghini symbol is a shield that has a golden snorting bull. The bull represents fortitude and power. As they are a manufacturer of high-quality luxury sports cars, the Lamborghini logo has immense recognition deeply along with many other logos.
Although they are an Italian company they decided to not go with the colors of their country and were more unique.
Font
The Lamborghini logo font had some minor changes over the years and in the current one we see that is still used. It is positioned in the upper part of the shield and it has a different classical execution. Refusal of font excesses according to Ferric Lamborghini was a compulsory condition in order to put the attention to a certain part of the logo.
Color
The well-known golden tauras that is on a black field shows similarity with the horse and yellow field that we see in the Ferrari symbol. The similarity is not just a coincidence because the Lamborghini emblem has been in competition with Ferrari for a long period. Black stands for elegance and integrity showing off the power this brand has.
The Lamborghini Logo History
Around 1962 Ferruccio Lamborghini paid a visit to the ranch of Don Eduardo Miura, a well-known breeder of Spanish fighting bulls and he was deeply impressed by the animals he saw on his ranch. As he had an interest in bullfighting, he chose a raging bull to be the Lamborghini emblem. So, we can consider the Lamborghini logo quite simple having a shield and a bull place inside of it.
Because it stands for power and speed this is what we also expect from this car, the black shield is outlined in golden color and the Lamborghini name can be spotted on the top of it in black capital letters.
The Lamborghini logo Evolution
1952
This is the year when the logo first appears and it is made out of a triangle inside having the three sectors included. Because there were no graphic rules the logotype was done using three different fonts.
1959
In 1959 the passion of the founder made him expand the production in the helicopter sector but unfortunately for him, the government did not approve his plan and Lamborghini focused only in the production of sports cars.
This event marks the beginning of his new company born in 1963 together with the partnership with the great designers Bertone and the jet engine designer Bizzarri. This type of the logo was done by Paolo Ramadi. They chose the bull because it was the zodiac sign of the founder and a symbol of power always in a fighting stance.
1972
In 1972 the logo was changed. The name Lamborghini that was in capital letters got incorporated inside the shield through a yellow rectangle due to the lack of regulations. This logo was sometimes displayed with the inscription outside the shield together with black font.
1998
After being bought by Audi in 1998 the new design of the logo was made in order to bring the Legend of Lamborghini back to life. The restyle was given to the German agency KMS that modified the proportions of the shield and gave a buffer appearance to the bull.
The logo really represents the brand’s focus on power and speed. Compared with other sports cars Lamborghini can really withstand many powerful forces. Just like a charging bull that has speed and agility their engines are capable of achieving great speeds very fast.
In conclusion, the Lamborghini logo is truly a remarkable and unique one that has lasted through so many generations of sports cars. It is one of the most known car logos in the world and when you see a Lamborghini for sure you will recognize it immediately on the street.
If you enjoyed reading this article on the Lamborghini logo, you should read these as well:
- The Amazon logo: Its meaning and the history behind it
- The Pepsi Logo: The old, the new, its meaning and history
- The Disney logo: All there is to know about the Walt Disney brand
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