Design Resource Box

Friday, May 3, 2013

Some people think that an online business is easier than an offline one, because there aren’t many costs and you reach a bigger audience than a local one which is limited by its geographical location. This is not actually true. There are advantages on both sides, but there are also disadvantages, depending on your knowledge.


Creating an online business requires a little bit of courage, a lot of vision and even more planning. After you have made a plan for your ecommerce site it is time to actually design it, which isn’t an easy deal. Simply putting a few thumbnails and buy buttons won’t do.


Regular ecommerce websites only convert on average 1-4% of their leads and you don’t want to have an average one, you want to build an ecommerce website that rivals the stats that big sites have (15% conversion).


Making the products visible


The main reason why a visitor leaves the site without actually buying something is due to the lack of usability. This means that making your product visible is one of the most important aspects of your website design.


It is important not only to make your website usable, but make it usable for your audience. There are people who enjoy seeing a lot of details on the website while others just want to be as quick as possible with their purchase, skipping the unnecessary details that others like and directly buy the product.


Showcase the product well


There are a few points that you shouldn’t miss when designing the product page and that could make the visitor buy and not just gaze at the product wishfully.


Firstly, adding a few high quality photos of the product, and not just one is a good start. The best way of showcasing your product is without having other distractions in the photo. You will want to keep the customer focused at the product.


Secondly, adding a reviews section is incredibly useful. Customers care about what other people say about the product. It is well known that social influence is a strong reason for buying a product and you shouldn’t overlook this. Besides being useful to other customers, reviews can also be useful to you. If you have a few negative ones than you should consider solving the problems that those customers have encountered to ensure a better quality of the product.


Thirdly, use the add to cart text for finalizing a deal. There are many studies about call to action buttons and the proper way to name them. One of these studies mentions that using “add to cart” instead of “buy this” is better for conversions.


And last advice on showcasing a product: offer discounts or add it to a deal. Whenever a customer sees the word discount, his brain is on fire. Marketing techniques have always worked when telling the customer that he will get more for less money.


Selling the product


I have always hated online shops that require a lot of unnecessary things from me, it’s like they don’t want my money, but instead they want to keep me on the site as longer as possible. One of these ecommerce flaws is represented by registration. A lot of people are annoyed by this feature and are quitting the website when they see a registration form. Sending money should be easy so if it’s possible, don’t ask for a customer to register in order to buy your products.


Also, like getting help from someone is necessary for some customers so you will want to offer a chat service or a well structured and fast customer service. Even if you build a FAQ, people will still have questions to ask that will not be found there.


Conclusion


At first, before starting to create an ecommerce website, you probably thought that things were easy and you only had to make a quick and simple design to showcase the products, but I hope that after reading this article you changed your opinion and you will actually plan and design the site intelligently taking into account these advices that I’ve given here and the ones that other people might offer regarding ecommerce websites.


In the rest of the article you will see a collection of recent ecommerce websites for inspiration and if you haven’t seen before a few functions that an ecommerce website needs to have and doesn’t, you will surely see them now, even in these examples.


keizo.co.uk


keizo.co.uk Ecommerce website


wootten.com.au


wootten.com.au Ecommerce website


indochino.com


indochino.com Ecommerce website


stevenalanoptical.com


stevenalanoptical.com Ecommerce website


skinnyties.com


skinnyties.com Ecommerce website


room406.com


room406.com Ecommerce website


shop.bigcartel.com


shop.bigcartel.com Ecommerce website


lacarotte.be


lacarotte.be Ecommerce website


fourthandmain.com


fourthandmain.com Ecommerce website


wearelibrary.co.uk


wearelibrary.co.uk Ecommerce website


artiitii.com


artiitii.com Ecommerce website


wantful.com


wantful.com Ecommerce website


bree.com


bree.com Ecommerce website


thewclub.com


thewclub.com Ecommerce website


freitag.ch


freitag.ch Ecommerce website


itsnumbered.com


itsnumbered.com Ecommerce website


rocaillerocaille.com


rocaillerocaille.com Ecommerce website


tensionwire.com


tensionwire.com Ecommerce website


eastworksleather.com


eastworksleather.com Ecommerce website


budnitzbicycles.com


budnitzbicycles.com Ecommerce website


thetopproject.com


thetopproject.com Ecommerce website


vifjeans.nl


vifjeans.nl Ecommerce website


rapha.cc


rapha.cc Ecommerce website


unitedpixelworkers.com


unitedpixelworkers.com Ecommerce website


fitforaframe.com


fitforaframe.com Ecommerce website


minervastreetwear.com


minervastreetwear.com Ecommerce website


timefy.com


timefy.com Ecommerce website


b56store.com


b56store.com Ecommerce website


maru.no


maru.no Ecommerce website


monocle.com


monocle.com Ecommerce website


eu.suitsupply.com


eu.suitsupply.com Ecommerce website


ariashop.co.uk


ariashop.co.uk Ecommerce website


weesociety.com


weesociety.com Ecommerce website


yuppiechef.co.za


yuppiechef.co.za Ecommerce website


warbyparker.com


warbyparker.com Ecommerce website


guyvernes.com


guyvernes.com Ecommerce website


makr.com


makr.com Ecommerce website


chicagolshirts.com


chicagolshirts.com Ecommerce website


steveandco.com


steveandco.com Ecommerce website


meanbeanies.com


meanbeanies.com Ecommerce website


quatuor.be


quatuor.be Ecommerce website


bestylish.com


bestylish.com Ecommerce website







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